Rest assured that you are in very capable hands with our professional team. Our staff are here to give you our full attention and every member of the team has your eye health as their major concern. We continually update our skills and our eye examinations utilise the latest technology and we provide bespoke frames and lenses.


We are also centres of excellence for many contact lens and ophthalmic lens suppliers. Our branches offer convenience and professionalism in a friendly atmosphere.


Sunglasses are not just for looking cool. Please ensure that your eyes have the best protection available from the harmful UV rays by investing in a great pair of sunglasses. We only recommend the most technologically advanced sunglass lenses to our patients and every pair we sell comes with our personal guarantee of quality and protection. We are offering a massive 25% discount off all prescription and non-prescription sunglasses till the end of October 2013 when purchased with a complete pair of spectacles over the value of £150. Conditions apply so please ask in-store for more details.

Recent stories from our News Feed:


We are once again sponsoring the Volleyball at Sandbanks (Asahi British Beach Polo Championships) held on the 12th and 13th of July 2013. Please join us for a wonderful day out and support our national team. We are also manning a sunglass stand and will be offering a HUGE 20% discount on all Oakley and Ray-Ban sunglasses. The discount can be applied to all orders taken during the show as well so here’s you chance of getting a pair of prescription sunglasses at a discount. (more info)

See without surgery,contact lenses or spectacles.

Read the account here of Henry Scanlan, a  teenage surfer who wanted an alternative to prescription glasses.

Ortho K lenses offer an alternative to full time contact lens or spectacle wear. Read his story here. For more information on Ortho-K lenses you can follow the following links:

Check out iGo’s channel on YouTube – simply put ‘igolenses’ into the search box. Below is one of the videos giving a detailed explanation of how Ortho-K lenses work.


New Carl Zeiss Vision lens is Superb


Carl Zeiss Vision has launched a new single-vision lens named Superb. The new lens uses freeform technology, which the manufacturer claimed allowed for more precision compared to conventional single-vision lenses, resulting in clear and sharp vision over the entire lens.

The new lenses are designed for each patient’s prescription, including sphere, cyl, axis, prism and prism base. Point-by-point optimisation is applied over the entire lens surface, creating what was said to be fewer power errors in the lens periphery and allowing for more precise optical images and improved visual comfort for the patient.

 ’Zeiss single-vision Superb lenses provide high-definition visual acuity for the wearer, as point-by-point optimisation of the Rx lens design generated by our freeform technology, delivers higher levels of relaxed vision and wearing comfort for patients,’ said Peter Robertson, marketing and communications director, Carl Zeiss Vision.

For more information call 01202 317313 (Bournemouth) or 01202 749941 (Poole)

from: Optician Online

NEW EQUIPMENT – OPTOVUE Optical Coherence Tomographer


We have just installed two OCT machines in our practices. OCT or Optical Coherence Tomography, is an advanced technology used to examine all parts of the eye, from the cornea (front optical surface) and anterior segment all the way through to the layers of the retina and optic nerve. It is particularly useful for examining the retina and optic nerve, especially in cases of suspect macular degeneration and glaucoma.

An OCT scan is comparable to a MRI or CAT scan for the eyes and can form a three dimensional image allowing the optometrist to see, sometimes for the first time, problems within your eye that could not easily be seen before.

As recently as 10 years ago OCT technology was mainly used in research laboratories, but recent advances in this revolutionary technology have brought it into the forefront of quality eye care. It is used extensively in hospitals but are only available from a few independent optometrists such as ourselves.

The OCT machines are installed at Bournemouth and Poole branches and can be requested at the time of your consultation or as indicated during the examination.

For more information please follow the following links: and


Swarovski COLLECTION – celebrating light.

These have to be seen to be believed – two staff members have already chosen their new spectacles from the range. The new collection features pure lines, slender frames and subtle styling and includes an assortment of styles in metal and acetate with color and clear crystal accents.


Colours including black, blush, brown or crystal and features prisms that recreate the finely chiseled facets of crystal. Other stylish models come in black, gold, acqua and blush and include a strong silhouette that is softened by the Swanflower™ motif on the temple arms. For a more retro look, inspired by the 1950s French Riviera try the more glamorous models. The must-have accessory for the fashion-forward woman, Swarovski sunglasses are an avant-garde addition to the brand’s selection of fashion accessories.

Want to see more? Click here to view the entire sunglass collection.


New premises for Poole branch

Read the story here